About Cokora Ascend
A purpose-built booking and management platform developed from over a decade of real-world entertainment experience.

Built from the Inside of the Industry
Cokora Ascend was created as the dedicated technology platform of SIFA Events, one of Australia’s leading mobile entertainment agencies. After managing hundreds of successful events and developing dozens of professional entertainers, we identified a recurring challenge within the industry: fragmented systems, manual coordination and inefficient booking processes.
Rather than relying on disconnected tools, we built our own solution.
Cokora Ascend was designed from real operational experience, not theory, to streamline bookings, automate payments and provide entertainers and agencies with full visibility and control.

Partnered with SIFA Events
Founded in 2013, SIFA Events has delivered exceptional entertainment experiences across weddings, corporate functions and large-scale touring events throughout Australia. With over 10 years in business, a strong reputation for professionalism and a commitment to artist development through SIFA Academy, the organisation has consistently elevated the standard of mobile entertainment.
Cokora Ascend is the technology extension of that mission.
It enables venues, agencies and independent entertainers to operate with the same professionalism, structure and efficiency that SIFA has refined over years of hands-on industry experience.
- 10+ Years in Business
- 250+ Successful Events
- 99% Customer Satisfaction
- 15+ Talented Artists

Why We Built the Platform
The entertainment industry has long relied on manual enquiries, spreadsheets, scattered messaging and delayed payments. As operations scale, these inefficiencies become costly.
Cokora Ascend was developed to unify bookings, scheduling, payments and communication into one integrated system built specifically for entertainment professionals.
Our goal is simple:
Give talent a platform. Give businesses control. Give clients a seamless experience.

Our Mission
To modernise and professionalise the entertainment industry by providing secure, scalable and intelligently designed technology that supports both businesses and artists in building sustainable growth.
Our Vision
We envision an entertainment ecosystem where venues, agencies and performers operate with clarity, confidence and efficiency, powered by technology that works behind the scenes to simplify complexity and unlock opportunity.
Purpose-Built for Entertainment
Developed from real agency operations
Designed specifically for booking-based businesses
Supports both B2B and independent entertainers
Secure payment infrastructure
Scalable from single venues to national operators
Trusted by Leading Brands for Unforgettable Entertainment
